In March 2020, Kontji Anthony, learned from her sister, Aurora, that their hometown shelves were empty in New Rochelle, New York. After Kontji mailed a care package to Aurora, she launched a Facebook group called "Pandemic Product Sightings" in the city where she now lives, Memphis, Tennessee. The goal: for Memphians to crowdsource photos of essential products back in stock, alerting one another where the product could be located so to protect their families.

 

Within weeks, a third Anthony sister, Johnita, jumped in to help with growing demand in the group. During the pandemic, Memphians turned to one another in their hunt for life-saving products and the Facebook group became a village in one of the most generous cities in America.

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As the private, word-of-mouth group evolved to 34,000 Memphians and group needs expanded beyond pandemic products, longtime family friend Tai Stanback joined the team to launch the Youdle platform.

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Youdle stands for You + Data, Location, Engagement

 

Shoppers use web data and engage with one another by location to find products for their families. 

The beta version of the platform was released in December 2022.

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Youdle's mission is to bring people together to help

one another run our homes happier, safer and more efficiently.